Project Overview

We partnered with One Health, an innovative healthcare startup, to build a visual identity rooted in trust while confidently embracing the future of digital care. As a fully digital platform connecting users to online consultations and ongoing healthcare support, One Health required a brand presence that felt professional, approachable, and genuinely human—despite living entirely in a virtual space.

The Challenge

Today’s healthcare experience is often fragmented, impersonal, and difficult to navigate. One Health set out to change that by bringing every aspect of personal health management into one seamless digital ecosystem. Our challenge was to translate this ambitious vision into a clear, memorable visual language—one that communicates credibility and care while remaining modern, intuitive, and digitally native.

The Solution

We developed a distinctive brand identity centered around the core promise of unity in healthcare. The logo and visual system bring together the meaning behind “One” and “Health” into a single, cohesive mark, resulting in an identity that is both symbolic and functional.

The final design expresses

Connectivity – Representing the digital bridge between patients and healthcare professionals, emphasizing accessibility and ease of use.

Protection – Evoking trust, security, and clinical reliability—essential qualities in digital healthcare.

Vitality – A calming yet energetic color palette that reflects growth, wellbeing, and forward momentum.

Impact

The resulting brand positions One Health as a dependable yet progressive healthcare partner—humanizing digital care through thoughtful design and setting a strong foundation for growth in the evolving health-tech landscape.